Compliance with health insurance portability and accountability act (HIPAA) non-discrimination rules is a big challenge for wellness programs. The old rules were unclear about which incentives passed muster.
That’s all changed, with the rules established earlier this year by the DOL and USA Treasury Department. The rules themselves haven’t changed, but they’ve been clarified. Here’s what you need to know -
â..Participation incentives’ are fine
As long as you structure incentives as rewards for wellness participation, the new rules provide a lot of freedom. All of these are fine under HIPAA -
o reimbursing all or a portion of the cost of fitness club membership
o financial rewards for undergoing health risk appraisals so long as the reward is based on participation rather than test results
o stimulating preventive care by waiving co-pays or deductibles for these services (i.e., well-baby visits or prenatal care)
o reimbursing staff for the cost of use of tobacco-cessation programs without regard to the result, and
o offering rewards tied to staff attending a monthly health education seminar or working with a wellness Coach.
Conditional rewards OK ifâ..
But what when you want to make the reward conditional on participants meeting specific health goals? Example – Staff Members who achieve a cholesterol count under 200 get a 20 percent reduction in the cost of their health plan contributions pending results of an annual cholesterol test.
The feds say it’s OK under health insurance portability and accountability act (HIPAA) to do this, too, but your plan must meet five additional requirements -
o The reward can’t exceed 20% of the cost of employee-only (or, if you allow dependents to participate, employee-plus-dependent) coverage under your health plan.
o The standards must be reasonable (e.g., you can’t limit rewards to folks who can run a marathon). The rewards also can’t be used as a backhanded way to adversely single out certain employees (e.g., rewards for all non-diabetics).
o Participants must have the opportunity to qualify for the reward at least once per year (e.g., a smoker who fails to quit this year gets another chance next year).
o Rewards should be available to all “similarly situated individuals.” In other words, you can’t make a company-compensated weight control program available to certain staff members but not others.
When, for medical reasons, it’s unreasonably challenging for a personal to satisfy conditions that are otherwise reasonable, you must offer an alternative. Example – A pregnant worker may not be able to meet certain standards, so you must offer her an alternative.
Negative incentives violate HIPAA
So what’s not permitted under health insurance portability and accountability act (HIPAA)’s non-discrimination rules? Anything that punishes people for their health conditions or health risks.
The rules prohibit companys from charging different premiums, contributions, co-pays or deductibles based on personal health factors such as obesity or tobacco use. Nevertheless, it’s OK to reimburse these expenses based on someone’s participation in your health promotion program, without regard to success.
In addition, the feds have added an important new non-discrimination rule – Businesss’ medical programs can’t deny benefits for treatment of injuries resulting from a medical condition, even if the condition wasn’t diagnosed before the injury.
For example, some medical plans have a “suicide exclusion” that denies payment for treating self-inflicted wounds from a suicide try. Now let’s suppose the employee suffers from clinical depression. Even if the depression was undiagnosed prior to the suicide try, it’s illegal for your plan to deny benefits to this employee.


