Aug 27 2010
Here’s more evidence that wellness programs pay for themselves -
Over the last two years, one organization in five has seen significant betterment in employees’ health status â.” and began to stabilize their costs â.” as reported by one study.
Among firms noting improvement, almost two-thirds (64%) feature health promotion programs offering incentives for healthier lifestyles.
Here are three twists on traditional incentives that’re getting good results -
1. Health coach outreach
A lot of firms require workers to work with an individual wellness coach to get a discount on monthly premiums or earn cash incentives.
The most common set-up – on a regular basis, the worker must set up appointments with and report to (either over the phone or face to face) his or her wellness Coach.
But experience has shown there’s often a high dropout rate.
Individuals get off to a great begin â.” and they’re enthusiastic about the incentive â.” but once they realize there’s some effort involved, they lose interest.
The good news – Firms have found a simple-to-arrange alternative that keeps people on the right track. Rather than requiring staff to contact the wellness Coach, a growing number of organizations require participants to take calls from the wellness Coach.
Potential result – Fewer folks fall off the wagon. There’s no outreach effort involved, and the health coach keeps individuals accountable.
2. Nutritional education/therapy
A newer â.” and cost-effective â.” feature in the battle against worker obesity – offering an worker nutrition-education program administered by a specialist nutritionist.
Just 11 percent of companies â.” 18 percent of large employers and 7.5 percent of small to medium ones â.” have such wellness programs, according to SHRM’s most recent benefits survey.
Even fewer offer (via their EAPs) nutritional therapy for people with eating disorders. But available data on these health promotion programs shows they usually pay for themselves.
The stronger the firm’s emphasis on teaching healthy eating, the faster and more dramatic the reduction in major health claims.
Common plan features – lunch and learns featuring healthy food options, giving out nutrition-linked gift cards and extending obesity-prevention incentives to people ’s family members.
3. Aggressive smoking cessation
A small, but quickly growing number of companys are taking more assertive measures to avoid the costs associated with employees who smoke.
The step could be broken down into three levels of aggressiveness and potential risk/reward.
Level one – the corporation installs a health promotion program in which non-use of tobacco employees and those who commit to maintaining a healthy weight receive financial incentives that lower their share of monthly premiums.
Level two – the company disqualifies job candidates who smoke from hiring consideration. Alternatively, some firms require health risks assessments as a condition of being hired.
Level three – the company docks pay or fires employees who fail to control their lifestyle-related health risks.
Example – Clarian Health made news last fall for sending notice to employees that as of Jan. 1, 2009, people who smoke or chew tobacco would begin be charged $5 per paycheck.
Are these strategies legal? at level one, the answer is a qualified yes. health insurance portability and accountability act (HIPAA)s non-discrimination rules permit such incentives within limits.
In a nutshell, it’s legal to reward personnel who quit smoking but illegal to punish those who attempt and fail. When an worker tries but fails to quit smoking, you’re still legally obligated to give them another shot next year.
Also keep in mindthat, by law, the size of the reward or penalty under your wellness program can’t exceed 20 percent of the total cost of coverage.
At levels two and three, it remains to be seen if such policies would hold up in court. Proceed with caution.