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Corporate Health Promotion Programs: Focus on smoking Cessation Programs

Benefits of smoking Cessation Programs

Instances of respiratory diseases, cancer and other illnesses can be reduced through smoking cessation efforts. smoking cessation programs can provide huge opportunities for improved health.

The American Cancer Society reports that smoking employees cost businesses an average of $1,429 per smoker per year in increased healthcare costs over non-smoking employees. Implementing a smoking cessation program costs an average of $45 per worker per year, saving businesses an average of $1,383 per year for each worker who quits smoking. Additionally, the American Cancer Society reports that smokers are absent from work 50% more often than nonsmokers. They are also 50% more likely to be hospitalized and have 15% higher disability rates. smoking decreases onthe- job productivity as well. Employees who take four 10- minute smoking breaks a day work more than a month less per year than workers who don’t take smoke breaks.

Places to start with smoking cessation programs:

1.    Establish a corporation policy prohibiting tobacco use anywhere on the property.
2.    Offer prompts/posters to support no tobacco use policy.
3.    Policy supporting participation in smoking cessation activities during duty time (flex-time).
4.    Offer counseling through an individual, group, or telephone counseling program onsite.
5.    Offer counseling through a health plan sponsored individual, group, or telephone counseling program.
6.    Offer cessation medications through health insurance.

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Corporate Health Promotion Programs: Focus on Nutrition Programs

Benefits of Nutrition Programs

Nutrition directly impacts nearly every aspect of physical and mental health. A healthy diet can help protect against such conditions as heart disease, diabetes, arthritis, stroke, certain cancers and depression. Obesity, which is among the most common conditions linked to diet, affects a record number of Americans.

The American Journal of Health Promotion estimates the cost of obesity to U.S. corporation to exceed $12.5 billion in health care, sick leave, and life and disability insurance. Further, one study reports that obesity raises healthcare costs by 36% and medication costs by 77%. To offset the health risks of obesity and poor diet, many businesses have committed to helping employees ensure proper nutrition and undertake weight control programs.

Popular nutrition programs:

Fruit and Vegetable Consumption

1.    Offer healthy eating reminders and prompts to employees via multiple means (i.e. e-mail, posters, payroll stuffers, etc.).
2.    Offer appealing, low-cost fruits and vegetables in vending machines and in the cafeteria.
3.    Offer cookbooks, food preparation, and cooking classes for employees’ families.
4.    Ensure onsite cafeterias follow healthy cooking practices and set nutritional standards for foods served that align with the U.S. Dietary Guidelines for Americans.
5.    Offer healthy foods at meetings, conferences, and catered events.
6.    Use point-of-decision prompts as a marketing technique to promote healthier choices.
7.    Offer healthy cooking demonstrations that teach skills (i.e. fruit and vegetable selection and preparation).
8.    Offer taste-testing opportunities at the worksite.
9.    Offer worker-led campaigns, demonstrations or programs.
10.    Offer local fruits and vegetables at the worksite (i.e. worksite farmer’s market or community-supported agriculture drop-off point).
11.    Use competitive pricing (price non-nutritious foods in vending machines and cafeterias at higher prices).
12.    Offer protected time and dedicated space away from the work area for breaks and lunch.
13.    Make kitchen equipment available to employees.
14.    Offer an opportunity for onsite gardening if possible.

Sweetened Beverage Consumption

1.    Make water available throughout the day.
2.    Offer appealing, low-cost healthful drink options in vending machines and the cafeteria.
3.    Modify worksite vending contracts to increase the number of healthy options.
4.    Price non-nutritious beverages at a higher cost.
5.    Use point-of-decision prompts to promote healthier choices.

Portion Control

1.    Label foods to show serving size and/or nutritional content.
2.    Offer food models, food scales for weighing and pictures to help employees assess portion size.
3.    Offer appropriate portion sizes at meetings, worksite events and in the cafeteria.

Nutrition programs in action

While many businesses address weight management through fitness initiatives, businesses are increasingly focusing on nutrition through separate programming. Recognizing the productivity boost and lowered medical expenditures that come with maintaining a healthy weight, many businesses may help pay for obesity treatments for employees. For example, to improve the health of dangerously obese employees, drug maker Wyeth reportedly pays for stomach-shrinking surgeries that carry price tags of up to $40,000.

A 2003 Society of Human Resource Management study shows that 24% of employers offer weight loss programs. In Ohio, Honda offers an onsite, registered dietitian who provides individual or group consultations on weight management. Body fat analysis and body mass index (BMI) measurements are available to employees at any time.

At Grange Insurance’s Columbus headquarters, the cafeteria chef analyzes meals and provides employees basic nutrition information, including Weight Watchers points. Many businesses partner with the American Cancer Society to offer nutrition information through the ”5-ADay” program, which provides employers free signage and educational materials about the importance of eating five servings of fruits and vegetables a day. The program also offers a fruit and vegetable ”frequency card” that gives employees a free portion of fruit or vegetables after he or she has purchased a preset number.

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Corporate Health Promotion Programs: Focus on Exercise Programs

Benefits of Exercise Programs

Exercise reduces weight, lowers risks of heart attack and stroke, helps to control blood pressure and diabetes, and improves mood. Studies increasingly show that physical fitness may also help reduce the occurrence of certain types of cancer. Researchers at the Centers for Disease Control and Prevention (CDC) recently documented another major advantage: physical fitness improves the health of the nation’s medical care expenditures.3 According to the CDC, physically active individuals incur $865 less per year in medical costs than inactive people.

Dr. Michael Moore, vice president and chief medical director at Nationwide Insurance in Columbus, maintains that physical fitness is the most effective tool in health maintenance. “If you could prescribe exercise in a pill, it would be the number-one prescribed treatment in the world,” he said. In step with Dr. Moore’s prescription, nearly one-third of U.S. corporationes help employees pay for gym memberships, according to an Associated Press report. Subsidizing gym memberships is just one way businesses encourage active lifestyles.

Popular Exercise Initiatives:

1.    Allow access to on- and off- worksite gyms and recreational activities before, during, and after work hours.
2.    Offer and encourage participation in after work recreation or leagues.
3.    Offer cash incentives or reduced insurance costs for participation in physical activity and/or weight management or maintenance activities.
4.    Offer shower and/or changing facilities onsite.
5.    Offer outdoor physical fitness areas such as fields and trails for worker use.
6.    Offer bicycle racks in safe, convenient, and accessible locations.
7.    Offer onsite fitness opportunities, such as group classes or personal training.
8.    Offer an onsite physical fitness facility.
9.    Start programs that have strong social support systems and incentives, such as:
• Buddy or team physical activity goals
• Programs that involve workers and family
• Programs to encourage physical activity, such as pedometer walking challenges
• Explore discounted or subsidized memberships at local health clubs, recreation centers, or YMCAs
10.     Offer flexible work hours to allow for physical activity during the day.
11.    Support physical activity breaks during the workday, such as stretching or walking.
12.    Host walk-and-talk meetings.
13. Map out onsite trails or nearby walking routes and destinations.
14. Have employees map out their own biking or walking route to and from work.
15. Post motivational signs at elevators and escalators to encourage stair usage.
16. Offer exercise/physical fitness messages and information to employees.
17. Offer or support recreation leagues and other physical activity events onsite or in the community.
18. Start worker activity clubs such as walking or bicycling clubs.
19. Offer onsite child care facilities to facilitate physical activity.
20. Sponsor a bike to work day and reward employees who participate.
21. Start a box and solicit fitness and health tips.

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The Case for Corporate Health Promotion Programs

Wellness programming means different things to different businesses. Effective wellness initiatives can be as simple as bringing bushel baskets of fresh fruit into break rooms to encourage better eating. They can be as extensive as building fitness facilities onsite or paying for obesity treatments.

A driving factor behind the push toward wellness spans businesses of all types, sizes and cultures: that is, healthcare expenses are spilling over the corporate belt buckle. The annual cost of medical services in the United States is rising at seven times the rate of inflation. And the rise in medical costs is one boom pundits expect our economy to sustain.1

This trend makes it increasingly challenging for employers to maintain current levels of insurance coverage. In 2003, healthcare inflation forced 65% of businesses to increase employees’ share of health costs.

Seventy-nine% of large firms said they will increase workers’ share of health costs in 2004.2 But with lost benefits and increased financial burdens come lost morale and productivity.

Employers are searching for another way. While businesses cannot control many of the supply-side elements contributing to rising healthcare costs—malpractice insurance rates, the nursing shortage—they can help curb demand. That’s why efforts are being redirected from illness to wellness.

The case for Corporate Health Promotion Programs is supported by an ever growing body of evidence demonstrating the high costs associated with controllable health risks:

• One study reports that obesity raises healthcare costs by 36% and medication costs by 77%.
• Michigan officials estimate physical inactivity cost the state nearly $8.9 billion in 2002, a cost estimated to be largely borne by employers through insurance premiums and lost productivity.
• The not-for-profit National Committee for Quality Assurance reports that the estimated average cost for postnatal care for women who did not receive prenatal care was $2,341 more than for women who had. And the indirect costs of unhealthful behavior can be just as high.

Data shows that healthier employees are more productive, spending more time at work and showing increased “presenteeism,” or productivity, while there. Further, healthier employees use fewer medical services. The five leading causes of death in the United States — heart disease, cancer, stroke, chronic obstructive pulmonary disease and diabetes —  are directly linked to unhealthy lifestyles. Clearly, encouraging healthful habits presents an opportunity to improve employees’ well being, reduce the need for healthcare services and help control costs.

Offering worker wellness benefits — large or small — represents an intersection between corporate social responsibility and responsibility to stakeholders. Between worker health and corporate health. It’s often the right thing to do for employees and employers.

Research by Traveler’s Corp. shows a $3.40 return for every dollar invested in Corporate Health Promotion Programs. For many businesses, the choice to offer worker wellness benefits is easy—one where conscience and pragmatism align.

The challenge arises in selecting the programs that will deliver the most impact based on trends in your employees’ health risks and medical claims costs. From large businesses to the corner deli, corporation owners welcome ways to boost productivity, reduce absenteeism and cut costs. Likewise, Corporate Health Promotion Programs can range from modest to elaborate.

In determining where to focus a corporation’s limited resources, looking at costs, benefits and best practices is a good starting point. This section profiles six aspects of wellness and explores their benefits to employees and employers.

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Wellness in the Workplace: Who has the expertise?

When it comes to working wellness into your workforce, you want someone who knows the ins and outs of health promotion, and who can counsel employees and provide primary care – all within the context of the current regulatory and legal environment.

AAOHN’s survey found that more than half of employees (61%) want to receive health and wellness information from a healthcare professional, such as a consultant or an worksite occupational health nurse (OHN), compared to pamphlets or brochures (18%) or human resources staff (15%).

OHNs can develop, implement and evaluate components of work site Corporate Health Promotion Programs such as testing programs, exercise/fitness courses, Stress management, smoking cessation, nutrition and weight control programs, as well as chronic illness management programs. Plus, OHNs can help employees navigate through complicated health plans and may even serve as a triage point between employees and their personal healthcare providers.

Employees might refrain from seeing their healthcare provider when it means time away from work, inconvenient parking, waiting time in the office and co-pays. In situations where employees are under treatment for chronic diseases like heart disease, worksite nurses can routinely monitor risk factors such as blood pressure or cholesterol on a regular basis.

It’s often easier for an worker to ask an worksite nurse for information about symptoms or prescription medication than it is to schedule a follow-up visit to a personal healthcare provider. Benefits realized by employers include enhanced worker morale and retention, a recruitment advantage, increased productivity and decreased time away from work.

In businesses with a safety department, the OHN can evaluate and address work-related health issues, including participation in workstation evaluations to correct potential ergonomic problems, and proactively addressing muscle strains by developing stretching programs and involving employees in leading stretches.

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Wellness in the worksite

Good for waistlines & your bottom line

By Sandra Simpson, APRN, BC, COHN-S, manager in Occupational Health Services at a Fortune 500 corporation in Memphis, Tenn., and a member of the board of directors of the American Association of Occupational Health Nurses (AAOHN). For a copy of the AAOHN wellness survey, visit www.aaohn.org, or call (800) 241-8014, x0.

In today’s hectic world, most of us are spending more time at work, and have increasingly less time to look after our health. For a long time, employers have understood the benefits associated with keeping workers well – increased productivity from reduced absenteeism and lowered disability claims. For these reasons, coupled with the fact that many businesses realized double-digit healthcare costs last year, businesses should consider Corporate Health Promotion Programs as a way to keep employees healthy.

But just how important are these programs to employees? How often are they willing to take part in programs designed to positively impact their health and wellness? Who do employees trust to provide them with important information about their health?

Answers to these questions and more were recently garnered from a study commissioned by the American Association of Occupational Health Nurses Inc. (AAOHN).

The AAOHN survey questioned 500 employees nationwide about their perceptions of Corporate Health Promotion Programs. More than three-quarters of all participants indicated these programs are a good way to improve their overall health, and nearly 60% consider these offerings an incentive to remain with their current employer. worker retention and turnover impact the bottom line, so building Corporate Health Promotion Programs into the work site culture is a valuable way to help retain talented employees in addition to enhancing personal health and worksite productivity.

Health wish list

Employees appear to have their own agenda when it comes to their health. With new pressures resulting from an unstable economy, national security threats and work/balance issues, it’s not surprising that 85% of survey respondents cited Stress management as a priority topic for work site wellness.

In addition to stress, other preferred topic areas include testing programs (84%), exercise/physical fitness programs (84%), health insurance education (81%) and disease management lunch and learns (80%).

In addition to lifestyle and personal health issues, those asked expressed concern about work-related health issues, including strains and injuries resulting from lifting or task-oriented muscle repetition, exposure to harmful substances, personal injury, vision changes due to computer work and worksite violence.

What you should do

With such a broad range of health concerns, a key goal for employers is finding a way to proactively address the health needs of the largest number of employees, and effectively change unhealthy behaviors, promote wellness and ward off disease and illness.

Printed materials such as brochures, posters, fliers or pamphlets present an easy solution. But it’s important to remember that different people require different formats for learning. A good rule of thumb: provide information in a variety of learning formats such as videos, pamphlets, health-related quizzes, display boards, lunch-and-learn presentations and reimbursement or incentive programs.

This assumes you’ve overcome the first hurdle – getting people to sign on to a Corporate Health Promotion Program. While survey respondents indicated health and Corporate Health Promotion Programs are important, just six out of 10 (60%) reported that they participated in the Corporate Health Promotion Programs at their businesses. The other 40% cited lack of interest and lack of time as deterrents.

This points to the need for a comprehensive, structured Corporate Health Promotion Program using a innovative approach, with an incentive for participation and effective program marketing.

By investing in an organized Corporate Health Promotion Program headed by a qualified healthcare professional such as an worksite nurse, businesses can give employees the access to the health information they want, and increase participation and generate interest at the same time.

The result: employees become savvier healthcare consumers who feel more in charge of their personal health. And healthier employees make for a healthier bottom line.

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Corporate Health Promotion Programs: Stress Management

Stress continues to drive employees’ work-related health concerns, which is probably why most respondents (78%) in a recent survey claim they would take part in a Corporate Health Promotion Program to help their overall health and wellness.

In a recent study commissioned by the American Association of Occupational Health Nurses, Inc. (AAOHN), 500 full-time employees nationwide were interviewed by telephone.

“Today’s employees are clearly dealing with a lot of pressures such as the effects of 9/11, an unstable economy, national security threats and work/balance issues. There is a real opportunity for employers to serve as an ally to their employees by providing them with resources to better manage their physical and emotional health – anything from stress management lunch and learns to nutrition and physical fitness counseling,” says Deborah V. DiBenedetto, president of AAOHN.

Nearly 80% of respondents believe their health would improve if they were offered the right information and tools through a viable Corporate Health Promotion Program.

Topping the list of most interesting Corporate Health Promotion Programs cited by employees is stress management (85%), closely followed by testing programs (84%), exercise/physical fitness programs (84%), health insurance education (81%) and disease management lunch and learns (80%).

More than half of employees (61%) would prefer to receive health and wellness information from a healthcare consultant or worksite nurse, compared to pamphlets or brochures (18%) or human resources staff (15%).

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Corporate Health Promotion Program Data Sources

Effective Corporate Health Promotion Programs include the use of data sources in support of Corporate Health Promotion Program planning, implementation, and evaluation. Data sources can be used to complete a community needs assessment, develop realistic Corporate Health Promotion Program goals and objectives, and gain Upper Management support.

Centers for Disease Control and Prevention (CDC): Data and statistics

• http://www.cdc.gov/DataStatistics/
• Data and statistics are available by topic (i.e., asthma, injuries, MRSA).
• Data access tools are available to customize data tables and query datasets (i.e., Healthy People DATA2010, smoking-Attributable Mortality, Morbidity, and Economic Costs).
• Nationwide survey data is available (i.e., National Health and Nutrition Examination Survey (NHANES)).

CDC Behavioral Risk Factor Surveillance System (BRFSS)

• http://www.cdc.gov/brfss/index.htm
• BRFSS is the world’s largest, ongoing telephone health survey system. BRFSS has been tracking health conditions and risk behaviors in the US yearly since 1984.
• Chronic Disease Indicators are divided into seven categories: physical activity and nutrition, tobacco and alcohol use, cancer, cardiovascular disease, diabetes, overarching conditions, and other disease and risk factors.
• Prevalence data is also available (i.e., weight classification by Body Mass Index and age).

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Corporate Health Promotion Program Data Collection and Analysis Resources

Corporate Health Promotion Program data collection and analysis is often avoided because of a perceived lack of resources for this very important Corporate Health Promotion Program component. Use the suggestions below to take advantage of a variety of resources available at your installation or in the local community.

Medical Interns and Residents

• If your Medical Center has an internship Corporate Health Promotion Program, get to know the Internship Director.
• Make use of these resources – including having the Director and/or interns/residents implement the outcome data collection plan for your Corporate Health Promotion Program.

Local college and graduate students

• Where appropriate volunteer agreements are in place, use local college/graduate students to help collect, input, and analyze Corporate Health Promotion Program data.
• Make use of the fact that these students are often looking for projects.
• If there are no “health-related” students/interns in your area, consider using corporation students. Let them calculate a cost avoidance or return on investment for your Corporate Health Promotion Program.

Other Medical Personnel

• Partner with other Medical Personnel. Determine who is collecting data, what data they are collecting, and how they are collecting it.
• If they are using a survey and the survey administration process is already in place, ask if you can add a question or two.
• Be aware of other research going on at your facility. They may already be collecting data you need OR may have analysis resources that can be shared.
• Make sure other departments in the Medical center know you can always use some extra help if they have personnel with any down time. Use these resources for data entry or other administrative tasks.
• Make use of the volunteers at your Medical Treatment Facility to help collect and input data.

Past Corporate Health Promotion Program participants

• Past Corporate Health Promotion Program participants are also a good resource.
• They may be willing to lead a class session, provide encouragement to current Corporate Health Promotion Program participants, or help collect data.
You can improve data collection and analysis by taking advantage of local resources. Using these resources expands the reach and impact of your Corporate Health Promotion Program.

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Corporate Health Promotion Program Data Organization

Keeping Corporate Health Promotion Program data organized is essential in order to be able to determine Corporate Health Promotion Program impact and participant progress. Use the simple steps below to keep your data organized.

Manage Corporate Health Promotion Program data electronically.

• Storing Corporate Health Promotion Program outcomes data electronically is the best way to manage that information.
• An electronic system will enable you to review and analyze the data more efficiently.
• Scan old surveys and other Corporate Health Promotion Program information that exist only on paper into .pdf format for permanent storage.

Find the Corporate Health Promotion Program system that works best for you.

• Some people are more comfortable with spreadsheet applications; others prefer to work with database applications.
• You will be more likely to use a Corporate Health Promotion Program that you are familiar and/or comfortable with.
• Standardize data collection and organization. Keep data columns/fields in the same order for all Corporate Health Promotion Programs.

Keep the Corporate Health Promotion Program as simple as possible.

• You do not have to be a Wellness Programming wizard or use complicated data entry interfaces in order to manage Corporate Health Promotion Program outcomes data.
• A simple spreadsheet is an excellent way to keep your data organized.

Store all Corporate Health Promotion Program data numerically.

• Using numbers (instead of words) will make the data much easier to enter and analyze. For example: use “1” for yes; “0” for no OR “1” for male; “2” for female.
• Number survey responses that contain strings of words. For example: instead of entering the responses: “patient education videos”, “news,” or “no TV,” number the responses so you only have to enter “1,” “2,” or “3.”

Label all Corporate Health Promotion Program data clearly.

• Make sure all the data columns, rows, or fields are labeled. The data is worthless if you don’t know what data is in which column.
• The spreadsheet/database should include an explanation for column, row, field, and data abbreviations and a key for numbered responses.

Use consistent Corporate Health Promotion Program data units.

• Make sure all data entered into a given column is expressed with the same unit of measure. For example, enter all heights as total inches, not as a combination of feet and inches.
Putting your data in order by using a simple system that works for you will enable you to track participant accomplishments. Keeping your data organized also makes it easier to communicate Corporate Health Promotion Program impact to leadership and make Corporate Health Promotion Program improvements as needed.

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