Health Promotion Blog

Ten Steps Toward Strategic Corporate Health Promotion Programs

The Corporate Health Promotion Program management world is evolving rapidly. Each month, there are new research findings that support the premise that Corporate Health Promotion Programs and disease management have a long-term impact on healthcare costs. Many large businesses that started Corporate Health Promotion Programs three to five years ago are showing savings in health, disability, and workers compensation costs. Small to mid-size businesses are watching all this and wondering where to start with wellness.

Getting senior management support and budget approval is one of the challenges at the beginning of a Corporate Health Promotion Program. This is the case because Corporate Health Promotion Programs can be expensive, averaging $150-300 per worker per year in large businesses. Most of the savings are not realized for a number of years. This long-term investing is hard for businesses on the move.

The key to success for Corporate Health Promotion Programs is to take a strategic approach. Here are ten steps to consider when starting a Corporate Health Promotion Program.

1. Start with senior management. Without senior management support, a health promotion strategy can fall flat. Start with the health of your executive team and discover your wellness champions at the top of the corporation.
2. Analyze the problem. Look at your healthcare claims and analyze the trends. Which conditions are driving your medical, disability, and workers’ compensation claims and which are modifiable? What’s worked and what hasn’t thus far? What is the long-term impact of doing nothing?
3. Hold an initial wellness meeting. Invite your key stakeholders both outside and inside the corporation. Ask your broker to facilitate the meeting and invite key health vendors including health, disability, Employee Assistance Program (EAP), fitness, and occupational nursing. Review claims and utilization data and identify key areas of concern. Look at current offerings and see how they can be tailored to the needs of the population.
4. Look at both healthy and unhealthy employees. Since 85 percent of claims are usually attributed to 15 percent of claimants, it is essential to reach those with the most costly conditions while also reaching people who are at risk for developing preventable diseases in the future. Voluntary Corporate Health Promotion Programs such as lunch and learns wellness seminars miss many of the people who need them most. Look at programs that are population-wide or target intact workgroups. Wellness incentives help but do not motivate everyone.
5. Set short-term goals for the Corporate Health Promotion Programs. Set some realistic short-term goals based on your key areas of concern. Are there any plan design changes that could have an immediate impact on spending? Are there some programmatic actions that could have immediate results?
6. Determine what employees are thinking. Hold some focus groups to determine where people are with wellness. What’s working? What isn’t? How much interest do people have in the Corporate Health Promotion Programs? What obstacles and barriers are employees experiencing when they try to change behavior?
7. Make sure you have a high-impact Employee Assistance Program (EAP). Your first wellness dollars should go into upgrading your Employee Assistance Program (EAP). A highly utilized Employee Assistance Program (EAP) can provide a foundation for all of your future wellness activities. A good Employee Assistance Program (EAP) is a trusted link to the hearts and minds of employees. At no additional cost, the Employee Assistance Program (EAP) can provide needed follow-up coaching and personal attention for employees who are working on modifiable health behaviors or involved in disease management programs. Nutritionists, fitness, pregnancy, and stress management specialists are all part of a high-value Employee Assistance Program (EAP).
8. Set three to five year goals for healthcare savings and measure them. Get help from your broker and insurance carrier help you on long-term goals for your health, disability, and workers compensation plans. Establish program metrics that will help you to measure return on investment. Go beyond participation rates, completion rates and program satisfaction. Measure changes in readiness, changes in behavior, and changes in risk factors. Establish rigorous methods to measure healthcare savings over the long term.
9. Set goals for organizational health. Look at the more intangible benefits of a wellness initiative and quantify them whenever possible. Include worker turnover rates, cost of new hires, worker morale, benefit satisfaction data, and employer of choice issues in setting goals. Establish ways to measure success in these areas.
10. Add specifics to your short and long-term plan. Include a Corporate Health Promotion Program strategy, a communication strategy, and a Corporate Health Promotion Program incentive strategy that will fit with your corporate culture. Focus on integration of related components along a health continuum with communications that are focused, simple, and human. Establish a budget that includes key components such as consumer education, health promotion, health risk assessments, and regular biometric screens.

Corporate Health Promotion Programs are crucial to improving the health of our nations. Most adults spend more of their waking hours at work than anywhere else, making it a excellent venue for promoting healthful habits. The worksite organizational culture and environment are powerful influences on behavior and this needs to be put to use as a means of assisting employees to adopt a healthier lifestyle. Benefits to Corporate Health Promotion Programs include:
• Weight reduction
• Improved physical fitness
• Increased stamina
• Lower levels of stress
• Increased well-being, self-image and self-esteem

Employers can also benefit from Corporate Health Promotion Programs. According to recent research, employers’ benefits are:

• Enhanced recruitment and retention of healthy employees
• Reduced healthcare costs
• Decreased rates of illness and injuries
• Reduced worker absenteeism
• Improved worker relations and morale
• Increased productivity

A U.S. Department of Health and Human Services report revealed that at worksites with physical activity programs as components of their Corporate Health Promotion Programs have:

• Reduced healthcare costs by 20 to 55%
• Reduced short-term sick leave by six to 32%
• Increased productivity by two to 52%

Thanks to modern medicine, life expectancy for Americans has continually increased. How much we enjoy these additional years, however, depends greatly on how we have lived our lives. If our quality of life is to remain high so that we can fully enjoy these extra years, we must practice good eating habits, be active and refrain from using tobacco products.

Who needs Corporate Health Promotion Programs? If you work in an office or a worksite or are a member of an corporation who spends a considerable amount of time at work, you will benefit from a well-designed worker Corporate Health Promotion Program. Employees spend a minimum of about 200 hours a month at work – a considerable amount of time.

Furthermore, stress, distractions and the pressures of the job can take its toll on the worker, which makes it important that a Corporate Health Promotion Program is implemented. Today, all across America, Canada, Europe and Asia, top Corporate Health Promotion Programs are being used to help improve worker conditions at work and reduce the cost of worker healthcare.

Some of the top Corporate Health Promotion Programs currently in use today include:

Health Risk Assessments (HRAs)

Health Risk Assessment is a top Corporate Health Promotion Program currently in use globally. Organizations that implement it determine the safety and health concerns of workers by the assessment of appropriateness of the facilities and equipment against the needs of the employees.

It can, for example, guide the corporation into determining how much air quality within an office room affects the users and then help the assessment team to come up with the measures necessary to correct the problem. An HRA can also evaluate the level of exposure workers have to certain hazardous or dangerous materials and practices.

Immunizations

This isn’t always practiced in every country since there are regions where government sponsored immunization shots are available. However, it has also become an important component of the top Corporate Health Promotion Programs in many businesses in North America.

Immunization, flu shots, such as those used to combat flu, for example, are offered to workers for free.

Employee Assistance Programs (EAPs)

Employee Assistance Programs (EAPs) consist of a wide variety of services. It can range from providing educational resources to employees regarding health issues to sponsoring health services and medical care. In many businesses, medical and insurance have also become a staple part of their benefits system.

Weight Management Programs

This is another Corporate Health Promotion Program that businesses use, particularly those that offer in-house commissary or cafeteria services. Instead of serving richer, high-calorie fare, cafeterias offer options for a healthier diet, usually in the form of low-calorie foods and sugar substitutes.

Employee Wellness Newsletters – Health Education Programs

One of the top Corporate Health Promotion Programs that businesses can implement is a self-powered tool using a newsletter to promote wellness, coupled with a visible campaign. The campaign may be done periodically and focus on a specific topic, such as smoking hazards, cancer, stress, carpal tunnel syndrome, safety in the worksite, etc.

The newsletter in itself can be an effective means to deliver information to employees or members of an corporation but it is far from perfect. Some employees, for example, may not read the newsletter in its entirety or even pay attention to it. If the issues outlined in the newsletter are promoted through an active and highly visible campaign, it will be easier to maximize positive results.

Physical Fitness and Exercise Programs

Another top health promotion program for businesses is one that involves physical activities. Companies often sponsor physical fitness-related events such as marathons and corporation sports programs to encourage employees to remain fit or lose excess weight. In mid- to large-sized businesses, businesses may even pay for gym memberships or in-house physical fitness facilities.

Corporate Health Promotion Program Incentives

Some of the top Corporate Health Promotion Programs implemented by businesses involve incentive rewards. This involves corporation-sponsored programs that reward employees for achieving specific wellness goals. Participation in health campaigns and signing up for Corporate Health Promotion Programs are two of the most commonly rewarded schemes. Rewards can range from special recognitions to points (for bigger rewards) to specific gifts. In a few cases, cash may also be used.

However, incentive systems have had mixed reactions and levels of success. But it continues to be one of the top choices among businesses who are willing to modify it in order to fit their unique needs.

Group Activities

In many businesses, businesses take advantage of peer pressure in order to encourage workers to take part in Corporate Health Promotion Programs. This is currently one of the favorite worker Corporate Health Promotion Programs currently in use today and growing in popularity. Peer pressure is often leveraged to help promote competitions and to persuade employees to be active in corporation-sponsored health fairs.

Corporate Health Promotion Programs at the corporate level are beneficial, right? Wellness statistics clearly show that such Corporate Health Promotion Programs are not only cost-effective to the organization but can assist the worker in developing a healthier lifestyle. With the rising cost of healthcare, Corporate Health Promotion Programs simply make sense. So where does the problem come in? Let’s examine the topic from both perspectives.

Corporate Health Promotion Programs: The Good

• A sampling of return on investment for Corporate Health Promotion Programs: Bank of America: 600 percent; General Motors:370 percent; Pepsico: 300 percent; Citibank: 465 percent; and the Washoe County School District leading the pack at a whopping 1,560%. (Campbell,J., Wellness Improvement Experts, www.wellnessimprovementexperts.com, Albuquerque, New Mexico.)
• Companies with Corporate Health Promotion Programs have realized a 28 percent reduction in sick leave, a 26 percent reduction in adjunctive healthcare costs and a 30 percent reduction in disability and workers compensation costs. (Health Affairs, Volume 21, No.2, March, 2002.)
• The Washoe county School District in Northern Nevada realized a $15.60 return on investment for every dollar spent due to a 20 percent reduction in absenteeism. (Hardy,A. (2005). At the Top Of The Class. WELCOA’s Absolute Advantage Magazine, 5(1), 14-20.)
• Corporate Health Promotion Programs provide the structure, encouragement, incentives and ongoing support that many individuals need in order to make lifestyle changes.
• Employees also realize returns on their efforts. FiServ, a financial services technology corporation, gave employees who filled out a health risk assessment a significant discount on their health insurance premium. (Holland, Kelley, The New York Times, July 22, 2007.)

Corporate Health Promotion Programs: The Bad

The flip side of the argument centers on basic human rights. Do we want/need our employer to tell us to eat our veggies or lose 30 pounds? Some businesses are doing just that and at least one lawsuit has resulted because of it.
• Three hundred businesses have requested assistance from a national employment and labor law firm to institute more aggressive Corporate Health Promotion Programs.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)
• Clarian Health, based in Indianapolis, Will begin lowering worker paychecks by $10.00 for every worker who has a Body Mass Index (BMI) of greater than 29.9 because not enough employees were utilizing their wellness services.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)
• Scott Rodrigues filed a suit against his prospective employer, Scotts Miracle-Gro, because he believed the corporation’s antismoking policy violated his civil rights. The corporation has a policy against hiring employees who smoke and Mr. Rodrigues’drug screen was positive for nicotine.(Holland, Kelley, The New York Times,July 22,2007.)
• worker advocates are concerned that health discrimination may not be covered under the Americans with Disabilities Act.(Cornwell, Lisa, Associated Press, Albuquerque Journal, September 10,2007.)

Penalizing employees by hitting them where it hurts the most,their pocketbook, does not appear to be a a good approach to molding human behavior.
Such tactics may result in increased resentments and retaliation, primarily in the form of absenteeism and presenteeism (decreased productivity on the job.) Voluntary, incentive-based programs, such as the one in the Washoe County School District, can and do produce results. A positive attitude on the part of management along with an opportunity for employees to have a stake in the decision-making may yield the greatest dividends to both employer and worker.The motivation and resolve needed to change unhealthy lifestyle habits can best be derived from the basic tenets of encouragement, respect and support.

Getting Started – Secure management support

• Justifications for having a Wellness Fair
• Health risk assessments
• Help for high-risk population: smokers, obese employees
• Early detection of diabetes, heart disease risk factors (high cholesterol, high blood pressure)

Wellness Fair Participation – Identify your audience

• Employees only, whole family, retirees?
• Community involvement? Theme?

Wellness Fair Time Line

• Set a date and time Allow 4-6 months of planning time

Wellness Fair Planning

• Identify health-related screenings, tests, other activities you’ll offer Identify educational literature and other learning opportunities Wellness Fair will provide Include any “fun” activities, or food/beverage needs for the fair

Wellness Fair Location & Logistics

• Look at location big enough to accommodate the largest volume of people at “peak time” periods
• Determine how booths/stations will be set up

Wellness Fair Vendors

• Target relevant health/safety-related community and corporate vendors to provide services, educational materials, incentives and giveaways

Wellness Fair Marketing

• Determine marketing tools to be used to inform employees/participants (posters, mailings, e-mail)
• Determine any incentives or giveaways that will be included in the fair or used to encourage participation in the fair

Wellness Fair Scheduling

• Coordinate timing and events with staff and/or volunteers

Wellness Fair Personnel

• Schedule appropriate experts Physician or similar healthcare personnel to provide patient consultation for review of blood draw lab results
• Nurse(s) to administer immunizations
• Administrative/all-purpose individual to facilitate paper work, finger sticks and to provide general assistance
• Pharmacist or pharmacist assistant if appropriate Dietitian for nutritional counseling suggested personnel designated for health fairs

Footnotes

1 The Robert Wood Johnson Foundation via Reuters Health E-Line.
2 Kaiser Daily Health Policy Report, (9/11/03)
3 www.cdc.gov/nccdphp/dnpa/press/archive/lower_cost.htm
4 “Is Stress Nibbling Away at Your Bottom Line?” By Stephen Alper, Nov. 15, 2002.
5 Health Promotion in the Workplace, Michael P. O’Donnell, page 415.
6 http://www.bmpcoe.org/bestpractices/internal/dayto/dayto_6.html

According to Gordian Health Solutions, the effectiveness of Corporate Health Promotion Programs in improving health and lowering healthcare costs is directly linked to incentives: the more substantial the incentives, the higher the success rate. Incentives can range from tokens of achievement, such as t-shirts, water bottles and sports equipment, to more substantial financial awards, such as cash incentives or copay vouchers for the successful completion of a program.

Nationwide Insurance is seeing results from a small incentive program initiated by one of the corporation’s onsite nurses. To encourage lunchtime walking, the worker has informally launched a “shoelace program” modeled after the karate-belt color system. Employees progress through the color scale until they reach “black-lace” status. The reward system has resulted in more employees making commitments to walk during their lunch hour.

At the high end of the reward spectrum, some businesses pay cash to employees who meet wellness goals. LuK, Inc. offers employees $250 for kicking the tobacco habit and remaining smoke free for 12 months. For logging fitness points that add up to 10 miles a month, employees are eligible for health assessments, which can result in reward amounts of up to $225.

The most effective motivator, according to Gordian research, comes through linking participation in Corporate Health Promotion Programs directly to insurance premiums. Doing so clearly demonstrates to employees the positive effects of wellness on their own healthcare costs. often, the first step in linking wellness programming to insurance coverage is lowering deductibles for wellness care or eliminating deductibles altogether. By adding this benefit, businesses can encourage employees to undertake routine screenings and other procedures to respond to health problems before they become chronic. Early detection benefits both patient health and employer health costs.

Incentivizing Corporate Health Promotion Program participation with healthcare credits

More frequently, employers are going beyond increased wellness care coverage and looking to demonstrate the importance of wellness by linking participation to employees’ bottom lines. Worthington Industries has recently rolled out a program that allows employees to eliminate their portion of the insurance premium by enrolling in a Healthy Choices Corporate Health Promotion Program.

During the first year of the Healthy Choices program, employees and their spouses complete Personal Health Assessments and medical screenings to determine their levels of health risks. Nurses, dietitians and physical fitness specialists are available to help moderate- and high-risk participants develop individual action plans for improved health through the use of educational materials, behavior modification, telephone help from third-party program health coordinators, and formal health management programs. By completing the assessments, employees earn their full premium credit. Because some plans at Worthington require no worker contribution, a cash award takes the place of a credit in those cases.  During year two of the program, the wellness bar is raised slightly. To continue to receive the wellness credit, participants in the moderate- to high-risk category will be required to work at setting goals with third-party health coordinators.

Year three raises the bar again, requiring participants to show progress in meeting goals and to continue to work with health coordinators to reach goals.

After year three, Worthington Industries employees will be on the wellness track. The corporation believes that will mean a healthier workforce and cost savings for employees and the corporation. The well being of Worthington employees is the foundation of this program, and both employees and the company are expected to benefit from the long-term advantages of the Healthy Choices Corporate Health Promotion Program.

While Worthington has taken a broad approach to wellness, other businesses have found success in offering incentives in specific areas. Longaberger, for example, offers a discount on healthcare policies for employees who do not use tobacco. An individual worker who doesn’t use tobacco saves $7 per bi-weekly pay. For tobacco-free employees with family coverage whose families are also tobacco-free, the savings increases to $14 per pay.

The next step: Penalizing harmful behaviors

As it stands, healthcare is the only type of insurance that doesn’t focus on penalizing for behaviors that put the insured party at risk. With healthcare costs rising so dramatically, that could soon change. Just as an accident likely raises auto insurance premiums, increasing premiums for those who engage in unhealthy behaviors is a possible next step in employers’ attempts to manage healthcare costs.

Reports that employees would support this type of action are stacking up. One Ohio employer conducted an informal survey that indicated employees would consider it a morale boost if health-conscious employees were relieved of some of the burden of subsidizing care for employees who engage in behaviors that adversely affect their health. Whether or not this type of program gains popularity, one thing is sure: the need to control the rise in healthcare costs is becoming ever more pressing.

Take the first step

Whatever the strategy, from offering employees health resources to providing incentives for healthy behaviors, employers have a real opportunity to improve morale and productivity, reduce absenteeism and control healthcare costs through wellness. The first step is committing to taking one, no matter what size effort is appropriate for your organization.

Big strides start with small steps.

Preventing injuries is a high priority for employers, especially in factory settings such as Honda. That’s why the corporation offers several programs—including line-site process evaluations —to identify potential hazards and help reduce the chance of injury. As part of an early intervention program, Honda employees who are feeling pain can receive a massage of the affected area during work time.

Stretching programs are another effective tool in injury prevention. According to the Best Practices in Manufacturing Web site, Dayton Parts, Inc. (DPI) in Harrisburg, Pa., conducted research that revealed approximately 80% of all manufacturing injuries occurred within the first two hours of each shift. After implementing a program that required production employees to stretch for 10 to 15 minutes at the beginning of their shifts, they saw a dramatic reduction in injuries.

While the DPI Corporate Health Promotion Program costs about $75,000 a year to operate, in conjunction with other corporation programs, it has helped bring the annual cost of workers’ compensation from $700,000 to $200,000 per year.6

To help prevent lengthy absences and reduce workers’ compensation claims, Honda instituted a work recovery program. Through the program, workers who have had an injury can work in a modified job—getting better. Employees in the program spend their work days receiving physical conditioning to increase overall fitness, physical therapy to restore functionality, health education and nutrition counseling. The program is based on data that shows fewer work days are lost when an worker stays connected to the work environment.

The Ohio Bureau of Workers’ Compensation, www.ohiobwc.com, provides a “10-Step Business Plan” as a guide for businesses in providing Corporate Health Promotion Programs that aim to reduce injuries. The plan includes information on safety and health programs to prevent occurrences of on-the-job accidents, including:

worker involvement - To ensure the success of any Corporate Health Promotion Program, employees must take part in the safety and health-management process. This can be done through safety and health audits, accident investigations, or by forming safety and health involvement teams, focus groups or committees.

Orientation and training plan - Conduct orientation and training sessions to educate employees on the corporation’s safety policies. These sessions should include procedures for the safe use of machinery and tools, chemical hazards and how to prevent contact or exposure, specific job/task safe practices, and hazard recognition and prevention.

Communication – Open communication keeps employees informed and provides suggestions and feedback on the effectiveness of the Corporate Health Promotion Program. Through memos, bulletin boards and staff meetings, important safety and health information can be conveyed throughout the organization, keeping all management staff and employees knowledgeable about the corporation’s safe practices.

The corporation plan also outlines incentives for post-injury procedures, including:

Medical treatment and return-to-work practices – arly return-to-work strategies help injured or ill workers return to work in a timely manner. Companies should establish a disability management policy to help injured or ill employees obtain quality medical treatment, making their transition back to work quick and effortless.

Timely notification of claims - Employers should document worksite injuries immediately after they occur and promptly send that documentation to a claims handler. Quickly providing claim information demonstrates care and concern for the injured worker, prevents delays and confusion with the claim process, and reduces the potential for abuse or needless litigation.

Record keeping – Internal documents should be kept to record work-time injuries and to assess the success of the corporation’s safety efforts. Employer audits, surveys and injury or illness reports can all be used to analyze which safety practices and policies have proven successful, and what areas of health and wellness need improvement.

Dr. Moore of Nationwide maintains that immunization is the most cost-effective treatment in medicine. For example, vaccinating children against the influenza virus averages a savings (including healthcare costs, parents’ missed work, etc.) of up to $35 per vaccine recipient. And experts predict that estimate is low, because it doesn’t take into account the rapid spread of the flu.

The American Association of Family Physicians’ Web site, www.aafp.org, offers a recommended adult immunization schedule created by the Advisory Committee on Immunization Practices. This schedule, tiered by age and chances of exposure, recommends diphtheria, tetanus, influenza, pneumonococcal, hepatitis B, hepatitis C, measles, mumps and rubella, varicella and meningococcal vaccinations.

Ideas to incorporate prevention and early detection:

• Hold a wellness fair and invite organizations that provide testing services for such conditions as blood pressure, blood iron, cholesterol, body mass index (BMI) and diabetes.
• Offer educational materials about well-baby care and immunizations.
• Choose healthcare coverage plans that include wellness check-ups and immunizations.
• Offer onsite mammograms for employees.
• Sponsor onsite flu vaccinations to coincide with flu season.

Benefits of Stress Reduction Programs

While stress cannot be eliminated from life, or even from the worksite, coping skills can be developed with relative ease. Stress management skills lead to reduced absenteeism and more effective, more productive employees. Because stress has been shown to contribute to such physical conditions as ulcers, high blood pressure and stroke, stress reduction has a direct impact on improving physical health.

Studies have shown that heart patients who attend stress management programs have 42% lower healthcare costs. Other studies have documented a 50% reduction in medical services use when stress management programs are employed. Further, Employee Assistance Program (EAP) experts estimate that 20% of any workforce is affected by personal problems that can influence work performance.

Stress reduction tactics to consider:

• Offer onsite yoga or meditation classes.
• Organize support groups among employees.
• Sponsor stress management classes during the workday.
• Offer an employee assistance program that includes both counseling and referral.
• Offer onsite counseling for employees in the case of a work-related trauma, such as the death of a co-worker.

Benefits of Prenatal Care and Breastfeeding

The old adage “an ounce of prevention is worth a pound of cure” is particularly relevant to when applied to preventive measures taken during pregnancy, when a few extra ounces of birth weight can save a child’s life. During pregnancy, simple precautions can help avoid catastrophic results; giving up smoking, for instance, drastically reduces the risk of miscarriage and pre-term labor.

The March of Dimes reports that if all women took adequate folic acid before conception and during pregnancy, the number of babies born with a neural tube defect could drop by as much as 70%. The physical and emotional benefits of proper prenatal care to a mother and child are underscored by a strong corporation case for offering prenatal wellness benefits. Nationwide’s Chief Medical Director, Dr. Michael Moore, estimates costs to care for one baby delivered prematurely could approach $500,000.

First steps in fostering a prenatal program:
• Invite the March of Dimes to present information about prenatal health at an worker brownbag lunch or breakfast meeting.
• Hold prenatal care information classes for interested employees at lunchtime.
• Offer educational materials about the effects of alcohol, drugs and smoking on an unborn child.
• Offer incentives for adopting healthy lifestyles during pregnancy.
• Offer prenatal programs and education as part of the corporation healthcare package.